Mento

Tar valutor on-chain

Vi gjorde en rebrand av Mento till en fristående FX-plattform och designade därefter hemsidan och produktgränssnitten från grunden.

12 miljoner användare, 15 stablecoins, ett designsystem.

Masters of digital arts. Problem solvers and strategists you can trust. We ship only work that meets our standards, not just yours. Everything we do, we do Properly.

Purple and blue digital currency coins surrounding text 'The Future Of Onchain FX' with website www.mento.org on a dark background.

3D purple metallic coins floating against a dark background, one prominently showing the symbol C$.

Shiny purple-blue digital coins with currency symbols floating against a dark background.

Mento.org website homepage showing 'Enabling a Borderless Economy' with digital coins featuring currency symbols in a circular formation.

Purple-lit metal safe surrounded by stacks of iridescent coins on a tiered surface against a dark background.

Stablecoins är för det mesta i USD. Mento ändrar på detta genom att ta lokala valutor on-chain så att tillväxtmarknader får stabila pengar i de valutor de faktiskt använder.

Tjänster

Varumärkesprofilering

Om projektet

Mento är en decentraliserad FX-plattform som tar världsvalutor on-chain genom multi-valuta stablecoins. Från cUSD och cEUR till kenyanska shilling och nigerianska naira – Mento betjänar över 12 miljoner användare i mer än 140 länder med 15 stablecoins. Protokollet hanterade över $18,5 miljarder i handelsvolym under 2025, uppbackat av offentligt verifierbara on-chain reserver.

Transaktioner under 2025

277M

Användare över alla valutor

12M+

Handelsvolym under 2025

$18.5B

3D purple coins arranged in a circle with various currency symbols including dollar, euro, yen, and peso on a black background.

3D purple abstract geometric shape with curved edges on a gradient purple background.

Mento Labs article banner titled '$10M Fundraise and Decentralized Local Currency Stablecoin Roadmap Across 3 Regions' with abstract 3D shapes and a link to read on Mento Magazine.

Color palette chart featuring primary purple shades with hex, RGB, CMYK, and Pantone values alongside neutral shades Deep Onyx, Muted Silver, and Soft Pearl.

Grid of currency data cards showing USD, EUR, BRL, KES, COP, XOF, PHP, and JPY with country flags, currency names, and supply amounts.

Purple-tinted 3D coins displaying various currency symbols floating against a dark background.

Silhouette of a person walking past illuminated advertisement panels featuring intertwined blue and purple abstract shapes with the word 'mento'.

Varumärkesprofilering

Byggt för båda världarna

Mento startade som en stablecoin-plattform. Rebranden markerade ett större skifte: positionering som infrastrukturlagret för all on-chain FX. Varumärket var tvunget att bära den ambitionen. Professionellt nog för institutionella partners, men specifikt nog för att kännas omisskännligt som Mento.

Floating 3D purple and blue coins with various cryptocurrency symbols on a dark background.

3D metallic purple interlocking geometric shapes forming a square loop on a purple gradient background.

Mento website homepage with headline 'Enabling a Borderless Economy' and a circular arrangement of purple coins featuring currency symbols.

Typography sample showing uppercase, lowercase letters and numbers in purple on black, with the word 'Aspekta' in large white font and progressively larger purple letters 'a' aligned at 400, 450, and 500 points.

Gradient color palette from vibrant indigo to lilac geode with labeled swatches.

Announcement banner showing Valora Wallet now supports USDm and EURm stablecoins with digital coin icons and Mento Labs tweets about Onchain FX and $27M total stablecoin supply.

Billboard advertising Mento with text 'Reshaping Global Finance by Bringing FX Onchain' against a purple sky background.

Large digital billboard with text 'The Future of Onchain FX' alongside floating coin icons with various currency symbols.

Three white minimalist icons—a mute symbol, a line chart, and a wallet—above a close-up of a purple abstract geometric shape.

Person wearing a black hoodie with purple drawstrings and the word 'mento' printed on the front against a purple gradient background.

Two social media posts by Mento Labs about Onchain FX: left post shows floating stablecoin symbols with text about fastest growing stablecoins and global launches; right post states this is the last post in the thread with a note to verify information through official channels.

Side-by-side social media posts from Mento Labs; left post shows invitation to TOKEN 2049 Singapore with photo of Dr. Markus Franke, CEO, right post introduces cKES Celo Kenyan Shilling stablecoin with a purple coin image.

Two tweets from Mento Labs about onchain FX, highlighting the fastest growing stablecoins in the industry and a disclaimer that the last post in the thread is not an official communication.

Motion Design

FX får liv

Mentos stora idé är att omforma global finans. Vi gjorde detta bokstavligt och skapade ett motion-system som visualiserar hur människor faktiskt använder det – byta (swap), tjäna (earn), integrera.

Abstract purple metallic sculpture with curved shapes on a dark reflective surface.

Hemsida

Byggd kring användarnas behov

Hemsidan är organiserad efter användningsområde (use case), inte efter produkt. Utvecklare (builders) går till docs. Institutioner får en 'arbeta med Mento'-väg. Alla andra hittar sin valuta och börjar använda den. Stablecoins-sidan samlar alla 15 valutor på ett ställe, var och en med sin 3D-token och intjäningsmöjligheter (earn options).

Grid of currency cards displaying US Dollar, Euro, Brazilian Real, Kenyan Shilling, Colombian Peso, CFA Franc, Nigerian Naira, Japanese Yen, South African Rand, British Pound, Australian Dollar, and Canadian Dollar with respective flags and supply amounts.

Purple button with white text saying Launch App on a black background.

Website homepage for Mento with headline 'Enabling a Borderless Economy' and floating coins displaying various currency symbols in a circle.

Dashboard showing Mento stablecoins including US Dollar (USDm) with options to buy on Kucoin, Gate.io, Uniswap, and OKX, and earn on Uniswap v3 and Curve Finance, plus listings for Euro, Brazilian Real, Kenyan Shilling, and Philippine Peso with respective country flags.

Website section showing Mento Decentralized Stablecoins with logos of MiniPay, Valora, and Aave, and a circular arrangement of coins featuring various currency symbols.

Mento Asset Exchange interface on purple background showing swap of 2,000 USDm for 700 EURm with 0.25% fee and exchange rate 1 CELO = 0.35 cUSD.

Text 'Reshaping Global Finance by Bringing FX Onchain' with floating purple coins featuring various currency symbols on a dark background.

3D-design

Pengar värda att ta på

Vi designade 3D-tokens för alla 15 valutor, var och en med sitt eget färgsystem, symbol och materialfinish. Både light och dark mode, använt på hemsidans hero-sektion, stablecoin-undersidor, pitch decks och sociala medier.

View of Earth from space at night focusing on the Mediterranean region with city lights visible and a glowing horizon.

Shiny purple 3D coin with a stylized square-like symbol embossed in the center on a dark purple background.

Floating purple metallic coins with currency symbols against a dark background.

Purple and blue metallic coins stacked on opposite ends of a balancing scale on a dark background.

Purple metallic megaphone with a handle on a dark purple background.

Row of purple-toned coins with various cryptocurrency symbols on a dark background.

Abstract purple liquid shape partially enclosed by transparent glass panels on dark purple background.

3D abstract shapes with rounded edges in shades of purple floating on a dark background.

Purple-lit metal safe on a pedestal surrounded by stacks of colorful coins against a dark background.

Stack of purple and black shiny coins on a three-textured purple and gray geometric surface against a dark purple background.

UI-design

Tre appar, ett system

Swap är avskalat till det viktigaste: välj ett valutapar, utför. Reserve gör Mentos säkerheter (collateral) läsbara vid en första anblick. Governance hanterar veMento-låsning och omröstning om förslag. Alla tre delar samma komponentbibliotek, byggt för både dark och light mode, dokumenterat i ett designsystem som utvecklingsteamet arbetar direkt utifrån.

Laptop screen displaying Mento Reserve webpage with crypto token icons and financial data on a purple background.

Swap interface showing exchange from 700 Canadian dollars to 506.90 US dollars with a 0.25% fee.

Circular chart with segments in shades of purple, green, blue, and white surrounding a central icon, indicating 7.65% value.

Mobile interface showing Mento Governance with a purple megaphone and text about participating in Mento Platform governance.

List of proposals with statuses: Active MGP-6 Remove Mento Labs multisig on locking contract, Pending MGP-5 update voting period ahead of L2 transition, Executed MGP-4 supply liquidity to Aave via Mento Reserve, Queued MGP-3 set multisig and extend governance voting.

User interface for locking 200,000 MENTO tokens until 22.03.2023, showing a 13-month lock period and an estimated 400,000 veMENTO received.

Grid of currency cards showing US Dollar, Euro, Brazilian Real, Kenyan Shilling, Colombian Peso, CFA Franc, Philippine Peso, and Japanese Yen with their countries and supply amounts.

Voting Power panel showing MENTO 6000, veMENTO 5000, expiration date 17.10.2027, and a purple Manage button.

Cryptocurrency wallet screen showing asset selection to deposit with options including USDm Mento USD, EURm Mento Euro with 607.25 EURm highlighted, cREAL Mento Real with 560.90 REALm, USDC USD Coin with 2030.00 USDC, and USDT Tether.

Digital illustration of shiny blue and purple coins featuring various currency symbols including rupee and dollar.

Cryptocurrency swap interface showing 1,000 USDm to receive 854 EURm with a 0.25% fee and $0.90 transaction cost.

Mobile screen showing Mento Governance page with a purple megaphone illustration and stats for total proposals, active proposals, and voters.

Mento Reserve webpage showing crypto asset portfolio stats and stablecoin supply including cUSD, cEUR, cREAL, and cKES with their currencies and icons.

Properly-teamet kändes som en förlängning av vårt eget, och vi samarbetade nära medan vi navigerade genom ett stort strategiskifte och rebranding.

De hjälpte oss att forma den produkthistorie vi ville berätta, och deras Web3-kunskap var nyckeln i den processen – särskilt eftersom webbplatsen blev den första platsen att kommunicera den nya riktningen. Mycket talangfulla, kreativa och genuint samarbetsvilliga.

Behice Uzun

Marketing

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Mento Labs